[Skip to Content]
Visit our RSS Feed View our RSS Feed
Bringing Health Information to the Community May 20th, 2022
CategoriesCategoriesCategories Contact UsContact Us ArchivesArchives Region/OfficeNNLM SearchSearch



Date prong graphic

Putting the Human into Health Literacy

Posted by on October 27th, 2017 Posted in: Articles, Health Information Literacy, Public Health
Tags: , ,

Think about your favorite book. It probably kept you turning page after page because it had an engaging storyline, a relatable character, or a situation that resonated in some way with your personal life. Authors tell a story. Yet as healthcare communicators, the story is often removed and what’s left is information. The healthcare industry, however, faces an extraordinary challenge. A Health Affairs study showed that most Americans do not understand basic health insurance terminology. Bridging the gap between information and engagement is a critical piece of health literacy communication. According to the 2017 International Public Sector Survey, consumers stated the most important area for clear communication was health. And it’s not surprising. UnitedHealthcare’s recent Consumer Sentiment Survey found that only 9 percent of the U.S. population understood the top four basic health insurance terms (premium, deductible, out-of-pocket-maximum and co-insurance). How can we as healthcare communicators connect, tell a story and engage our readers to understand health content? How can we deliver on the demand of health literacy? We need to take off our writer’s hats for a moment and we need to be human. Read more here: https://news.nnlm.gov/bhic/a1vd.



Image of the author ABOUT terri ottosen

Email author View all posts by
This project has been funded in whole or in part with Federal funds from the Department of Health and Human Services, National Institutes of Health, National Library of Medicine, under cooperative agreement number UG4LM012344 with the University of Utah, Spencer S. Eccles Health Sciences Library.​

NNLM and NETWORK OF THE NATIONAL LIBRARY OF MEDICINE are service marks of the US Department of Health and Human Services | Copyright | HHS Vulnerability Disclosure | Download PDF Reader