{"id":3309,"date":"2015-09-18T13:35:10","date_gmt":"2015-09-18T20:35:10","guid":{"rendered":"http:\/\/nnlm.gov\/evaluation\/blog\/?p=3309"},"modified":"2019-09-24T10:13:29","modified_gmt":"2019-09-24T17:13:29","slug":"elevator-conversations-pt-2-the-oerc-pitch","status":"publish","type":"post","link":"https:\/\/news.nnlm.gov\/nec\/2015\/09\/18\/elevator-conversations-pt-2-the-oerc-pitch\/","title":{"rendered":"Elevator Conversations Pt. 2: The OERC Pitch"},"content":{"rendered":"

\"Theory<\/a> Last week, I reviewed Tim David\u2019s article<\/a> \u201cYour Elevator Pitch Needs an Elevator Pitch.\u201d This week, Karen Vargas (my co-blogger) and I decided to challenge ourselves and write an elevator pitch for the Outreach Evaluation Resource Center (aka OERC). So this week\u2019s post is our example of how to implement David\u2019s approach.<\/p>\n

The Set Up <\/strong><\/p>\n

For those of you who don\u2019t already know about us, the OERC offers evaluation training and consultation to members of the National Network of Libraries of Medicine (NN\/LM). Libraries and organizations from across the US join the NN\/LM to help promote health information access and use. They specifically promote resources of the National Library of Medicine, which funds the program. The OERC\u2019s charge includes helping NN\/LM members use evaluation to identify their best outreach strategies and share them with colleagues, as well as to promote the results of their work.<\/p>\n

The NN\/LM is managed by the National Network Office at the National Library of Medicine.\u00a0 The position of NNO Head is currently vacant.\u00a0 In anticipation of the day when our new leader is hired, we decided to think about how to pitch the OERC.<\/p>\n

The Pitch <\/strong><\/p>\n

Let\u2019s imagine that I\u2019m on the elevator with the new head of NNO.\u00a0 This is purely hypothetical, of course. Reality may (probably will) vary. \u00a0When we incorporated one of David\u2019s elements, we tagged it in parentheses.<\/p>\n

OERC: <\/em>\u201cYou know how the RMLs and organizations in the NN\/LM do great and noble work funded by NLM, but we aren\u2019t always sure how to get the message across about what we do?\u201d (problem question<\/em>)<\/p>\n

NNO Head<\/em>: \u201cWell, yes.\u201d<\/p>\n

OERC<\/em>: \u201c<\/em>Everyone in the network is hungry to know what strategies work well and which ones are a waste of time. We want to be able to share lessons learned about how to do outreach. Ideally, we want to provide solid evidence that allows us to talk credibly about the results of our good work.\u201d (noddable<\/em>)<\/p>\n

NNO Head<\/em>: \u201cI can agree that\u2019s important.\u201d<\/p>\n

OERC<\/em>: \u201c<\/strong>Well, the OERC helps NN\/LM members use evaluation to learn what strategies work well. We also teach them how to take advantage of their evaluation data to get the message out about positive results and lessons learned.\u201d (curiosity statement)<\/em><\/p>\n

NNO Head<\/em>: Really?\u00a0 How do you do that?<\/p>\n

OERC<\/em>: \u201cWe combine training with one-to-one coaching. For example, an NN\/LM outreach coordinator, Michelle Eberle, led one of the New England Region\u2019s Communities of Interests, which is one of NER\u2019s innovative approaches to promoting use of NLM consumer health resources.\u00a0 Michelle has taken a lot of our training sessions over the years, so she developed an evaluation questionnaire for the COI, then asked me to review it. In the end, she got some good evidence of success and was able to publish an article about her project in MLA News<\/em>. So that project was shared with a lot of health sciences librarians both in and outside of her region. That\u2019s just one example.\u00a0 In the past year alone, two of us taught evaluation webinars to about 580 participants and provided consultations on 31 projects.\u201d (example)<\/em><\/p>\n

The Close<\/strong><\/p>\n

Note: Tim David is a corporate communication consultant, so his elevator pitch was designed to produce a meeting with a potential client. \u00a0Our goal is similar.\u00a0 We would hope for a meeting with the new Head of NNO to present more details about how we support the NN\/LM. It will allow him or her to better understand our role (and our value) to the network. If our elevator pitch worked, we think the conversation would end something like this: <\/em><\/p>\n

NNO Head<\/em>: \u201cIt sounds as though you have other good stories to share.\u201d<\/p>\n

OERC<\/em>: \u201c<\/em>When you have some time, we would love to schedule a meeting to share more about some of our other evaluation projects with the NN\/LM libraries and organizations. We would be happy to put together a presentation for you.\u201d<\/p>\n

Sources:<\/em><\/p>\n

David T. Your elevator pitch needs an elevator pitch. Harvard Business Review. 30 Dec 2014.\u00a0 Retrieved 13 Sept 2015. https:\/\/hbr.org\/2014\/12\/your-elevator-pitch-needs-an-elevator-pitch<\/a><\/p>\n

Eberle, Michelle L.; Malachowski, Margot; Richetelle, Alberta; Lahoz, Monina; McIntosh, Linda; Moore, Bradley; Searl, Jen; and Kronick, Judy, “Clear: Conversations: A Collaborative Regional Project to Help Patients Improve their Health Visits” (2014).\u00a0National Network of Libraries of Medicine New England Region (NN\/LM NER) Repository.\u00a0Paper 25.
\nhttp:\/\/escholarship.umassmed.edu\/ner\/25<\/a>. (Michelle\u2019s article about this project was published in the MLA News, August 2014, titled: Clear: Conversations: A Project to Help Patients Improve Their Health Visits<\/em>.)<\/p>\n

\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Last week, I reviewed Tim David\u2019s article \u201cYour Elevator Pitch Needs an Elevator Pitch.\u201d This week, Karen Vargas (my co-blogger) and I decided to challenge ourselves and write an elevator pitch for the Outreach Evaluation Resource Center (aka OERC). So this week\u2019s post is our example of how to implement David\u2019s approach. The Set Up… Read More »<\/a><\/p>\n","protected":false},"author":2959,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[27],"tags":[],"class_list":["post-3309","post","type-post","status-publish","format-standard","hentry","category-blog"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p8ICUo-Rn","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/news.nnlm.gov\/nec\/wp-json\/wp\/v2\/posts\/3309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.nnlm.gov\/nec\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.nnlm.gov\/nec\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.nnlm.gov\/nec\/wp-json\/wp\/v2\/users\/2959"}],"replies":[{"embeddable":true,"href":"https:\/\/news.nnlm.gov\/nec\/wp-json\/wp\/v2\/comments?post=3309"}],"version-history":[{"count":1,"href":"https:\/\/news.nnlm.gov\/nec\/wp-json\/wp\/v2\/posts\/3309\/revisions"}],"predecessor-version":[{"id":6578,"href":"https:\/\/news.nnlm.gov\/nec\/wp-json\/wp\/v2\/posts\/3309\/revisions\/6578"}],"wp:attachment":[{"href":"https:\/\/news.nnlm.gov\/nec\/wp-json\/wp\/v2\/media?parent=3309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.nnlm.gov\/nec\/wp-json\/wp\/v2\/categories?post=3309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.nnlm.gov\/nec\/wp-json\/wp\/v2\/tags?post=3309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}