{"id":3973,"date":"2016-02-12T10:51:15","date_gmt":"2016-02-12T18:51:15","guid":{"rendered":"http:\/\/nnlm.gov\/evaluation\/blog\/?p=3973"},"modified":"2019-09-24T10:13:29","modified_gmt":"2019-09-24T17:13:29","slug":"w-a-i-t-for-qualitative-interviews","status":"publish","type":"post","link":"https:\/\/news.nnlm.gov\/nec\/2016\/02\/12\/w-a-i-t-for-qualitative-interviews\/","title":{"rendered":"W.A.I.T for Qualitative Interviews"},"content":{"rendered":"<p style=\"text-align: left\"><a href=\"\/neo\/wp-content\/uploads\/sites\/3\/2016\/02\/WAIT.jpg\" rel=\"attachment wp-att-3975\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3975\" src=\"\/neo\/wp-content\/uploads\/sites\/3\/2016\/02\/WAIT-300x176.jpg\" alt=\"WAIT\" width=\"273\" height=\"160\" align=\"left\" hspace=\"10\" \/><\/a><\/p>\n<p><strong>Why\u00a0<\/strong><\/p>\n<p><strong>Am\u00a0<\/strong><\/p>\n<p><strong>I\u00a0<\/strong><\/p>\n<p><strong>Talking?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>My sister-in-law recently told me about the W.A.I.T. acronym that she learned from a communication consultant who spoke to her staff. It\u2019s a catchy phrase for an important communication concept: Be purposeful when you talk.\u00a0This self-reflective question can be applied to any conversational setting, but I want to discuss it in the context of qualitative interviews for evaluation data collection.<\/p>\n<p>Surveys and tests are examples of <em>quantitative<\/em> data collection instruments. They require careful crafting and pilot-testing to be sure they collect valid information from respondents. By contrast, in qualitative interviews,\u00a0the data collection instrument is the <em>interviewer<\/em>.\u00a0 The interview guide itself is important, but the interpersonal manner of the\u00a0interviewer has far\u00a0greater impact on the trustworthiness of the information gathered. The key responsibility of the interviewer is described succinctly by Michael Q. Patton in <em>Qualitative Research and Evaluation Methods: <\/em><\/p>\n<p><em>\u201cIt is the responsibility of the interviewer to provide a framework within which people can respond comfortably, accurately, and honestly to open-ended questions.\u201d<\/em><\/p>\n<p>Listening skills, of course, are key to good interviewing. \u00a0As program evaluator <a href=\"http:\/\/communitysolutions.ca\/web\/about-us\/\">Kylie Hutchinson<\/a>\u00a0said recently in a 2016 American Evaluation Association conference presentation, evaluators need ask their questions, then <em>shut up<\/em>.\u00a0 If you can learn to do this, you are more than halfway there. \u00a0Julian Treasure has a <a href=\"https:\/\/www.ted.com\/talks\/julian_treasure_5_ways_to_listen_better?language=en\">TEDtalk<\/a> with excellent tips on developing your listening skills.<\/p>\n<p>However, how you <em>talk<\/em> is important as well.\u00a0 Here are a few ways I would answer the question \u201cWhy Am I Talking?\u201d during an interview:<\/p>\n<ul>\n<li><em><strong>I want to show that I share something in common with my interviewee<\/strong>: <\/em>People are more comfortable talking to others who are like them. I say things like \u201cI feel that way, too, sometimes\u201d or \u201cI know what you mean. Something like that happened to me a few years ago.\u201d \u00a0These statements can help me build rapport.<\/li>\n<li><em><strong>I want the interviewee to know that no answer he or she gives can surprise me.<\/strong> <\/em>Social desirability is something that survey researchers always consider in instrument design. Even in the anonymous survey context, people may give answers to make themselves \u201clook good.\u201d So you can imagine that the dynamic is even greater in the face-to-face interview setting. When broaching a sensitive topic, I let my interviewee know I\u2019ve heard it all before. I might say, for instance, \u201cSome people have told me they spent hours researching a serious health condition. Others say they were so frightened by the diagnosis, they didn\u2019t want to read anything about it. How did you respond when you were diagnosed?\u201d<\/li>\n<li><strong><em>I want to allow the interviewee an opportunity to answer a question hypothetically.<\/em><\/strong> Sometimes you may ask an interviewee about choices or behaviors that are\u00a0potentially embarrassing. Let\u2019s say I want to know what barriers prevented them from following their doctors\u2019 orders. This question could feel awkward to interviewees if, for example, they lacked understanding or willpower to follow a physician&#8217;s recommendations. So I frame questions that allow them to distance themselves personally from their answers. Rather than asking them to describe a time they didn\u2019t follow a doctor\u2019s orders, I might say \u201cSometimes people don\u2019t do what their doctors tell them to. In your experience, what are some of the reasons people might not follow their doctor\u2019s orders?<\/li>\n<li><strong><em>I want to show I\u2019m listening and to check my understanding:<\/em><\/strong>\u00a0Paraphrasing your interviewee&#8217;s comments is an active listening technique that demonstrates your interest in the ongoing discussion. It also is a validity check on your own interpretations of their answers. I say things like \u201cOkay, so let me make sure I understand. \u00a0Essentially, you are saying&#8230;?\u201d<\/li>\n<li><em><strong>I\u2019m managing the emotional climate and turn-taking in a focus group<\/strong>. <\/em>I choose language to maintain a neutral, non-judgmental atmosphere and to model respectful interaction. I also talk when I need to reign in someone who is dominating the discussion. I might say \u201cSo \u00a0Truman gave us quite a few great examples of how she uses MedlinePlus. What examples can someone else add to Truman\u2019s examples?\u201d<\/li>\n<\/ul>\n<p>All of these tips, by the way, are from Patton\u2019s book on qualitative methods. Here is the full citation:<\/p>\n<p>Patton, MQ. <em>Qualitative Research and Evaluation Methods: Integrating Theory and Practice (4<sup>th<\/sup> ed.). Thousand Oaks, CA: Sage, 2015.<\/em><\/p>\n<p>If you would like to read more about W.A.I.T, here\u2019s an excellent article from the National Speakers Association. \u00a0I also want to thank Lauren Yee and Donna Speller Turner from the NASA Langley Research Center for alerting me to W.A.I.T.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why\u00a0 Am\u00a0 I\u00a0 Talking? &nbsp; My sister-in-law recently told me about the W.A.I.T. acronym that she learned from a communication consultant who spoke to her staff. It\u2019s a catchy phrase for an important communication concept: Be purposeful when you talk.\u00a0This self-reflective question can be applied to any conversational setting, but I want to discuss it&#8230; <a href=\"https:\/\/news.nnlm.gov\/nec\/2016\/02\/12\/w-a-i-t-for-qualitative-interviews\/\">Read More &raquo;<\/a><\/p>\n","protected":false},"author":2959,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[27],"tags":[],"class_list":["post-3973","post","type-post","status-publish","format-standard","hentry","category-blog"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p8ICUo-125","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/news.nnlm.gov\/nec\/wp-json\/wp\/v2\/posts\/3973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.nnlm.gov\/nec\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.nnlm.gov\/nec\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.nnlm.gov\/nec\/wp-json\/wp\/v2\/users\/2959"}],"replies":[{"embeddable":true,"href":"https:\/\/news.nnlm.gov\/nec\/wp-json\/wp\/v2\/comments?post=3973"}],"version-history":[{"count":1,"href":"https:\/\/news.nnlm.gov\/nec\/wp-json\/wp\/v2\/posts\/3973\/revisions"}],"predecessor-version":[{"id":6573,"href":"https:\/\/news.nnlm.gov\/nec\/wp-json\/wp\/v2\/posts\/3973\/revisions\/6573"}],"wp:attachment":[{"href":"https:\/\/news.nnlm.gov\/nec\/wp-json\/wp\/v2\/media?parent=3973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.nnlm.gov\/nec\/wp-json\/wp\/v2\/categories?post=3973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.nnlm.gov\/nec\/wp-json\/wp\/v2\/tags?post=3973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}