{"id":4436,"date":"2016-06-17T09:25:42","date_gmt":"2016-06-17T16:25:42","guid":{"rendered":"http:\/\/nnlm.gov\/evaluation\/blog\/?p=4436"},"modified":"2019-09-24T10:10:45","modified_gmt":"2019-09-24T17:10:45","slug":"design-and-evaluation","status":"publish","type":"post","link":"https:\/\/news.nnlm.gov\/nec\/2016\/06\/17\/design-and-evaluation\/","title":{"rendered":"Design Principles in Evaluation Design"},"content":{"rendered":"<hr \/>\n<p style=\"text-align: left\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-4443 \" src=\"\/neo\/wp-content\/uploads\/sites\/3\/2016\/06\/stockfresh_620310_the-birth-of-artificial-intelligence_sizeS-300x137.jpg\" alt=\"Robot and human hands almost touching \" width=\"335\" height=\"153\" align=\"left\" hspace=\"10\" \/><\/p>\n<h3><span style=\"color: #333300\">&#8220;Sometimes&#8230; it seems to me that&#8230; all the works of the human brain and hand are either design itself or a branch of that art.&#8221; Michelangelo<br \/>\n<\/span><\/h3>\n<p>Michelangelo is not the only one who thinks design is important in all human activities.\u00a0 In his book <em>A Whole New Mind<\/em>, Dan Pink considers design to be one of the 6 senses that we need to develop to thrive in this world. As Mauro Porcini, PepsiCo&#8217;s Chief Design Officer points out &#8220;There is brand design. There is industrial design. There is interior design. There is UX and experience design. And there is innovation in strategy.&#8221; \u00b9<\/p>\n<p>There is also evaluation design. Whether we&#8217;re talking about designing evaluation for an entire project or just one section, like the needs assessment or presenting evaluation results, evaluators are still actively involved in design.<\/p>\n<p>Most of us don&#8217;t think of ourselves as designers, however.\u00a0 Juice Analytics has a clever tool called &#8220;<a href=\"http:\/\/static1.squarespace.com\/static\/52f42657e4b0b3416ff6b831\/t\/5671fcede0327c81fa8fd38e\/1450310893809\/Design-Tips-for-non-designers.pdf\">Design Tips for Non-Designers<\/a>&#8221; to teach basic design skills and concepts.\u00a0 Some of these are very specific design tips for charts and power points (which by the way are very important and useful, like &#8220;avoiding chart junk&#8221; and &#8220;whitespace matters&#8221;).\u00a0 But some of the other tips can be jumping off points for thinking about bigger picture design skills, such as:<\/p>\n<ul>\n<li>Using Hick&#8217;s Law and Occam&#8217;s Razor to explain the importance of simplicity<\/li>\n<li>Learning how to keep your audience in mind by thinking of how to persuade them, balancing Aristotle&#8217;s suggested methods of <span class=\"heading-2\">ethical appeal (<em>ethos<\/em>), emotional appeal (<em>pathos<\/em>), and logical appeal (<em>logos<\/em>)<\/span><\/li>\n<li>Learning how Gestalt theory applies to the mind&#8217;s ability to acquire and maintain meaningful perceptions in an apparently chaotic world<\/li>\n<li>Considering the psychology of what motivates users to take action<\/li>\n<\/ul>\n<p>The <a href=\"https:\/\/hbr.org\/2015\/09\/design-as-strategy\">September 2015 issue of Harvard Business Review<\/a> highlighted design thinking as corporate strategy in their spotlighted articles (which are freely available online, as long as you don&#8217;t open more than 4 a month).\u00a0 Here are some cool things you can read about in these articles:<\/p>\n<ul>\n<li>Using design thinking changed the way PepsiCo designed products to fit their users&#8217; needs (my favorite line is how they used to design products for women by taking currently existing products and then applying the strategy of <span class=\"answer\">\u201cshrink it or pink it.\u201d)<\/span><\/li>\n<li>Design is about deeply understanding people.<\/li>\n<li>Principles of design can be applied to the way people work: empathy with users, a discipline of prototyping and tolerance for failure.<\/li>\n<li>Create models to explain complex problems, and then use prototypes to explore potential solutions.<\/li>\n<li>If it is likely that a new program or strategy may not be readily accepted, use design principles to plan the program implementation.<\/li>\n<\/ul>\n<p>Some people are seen as being born with design skills.\u00a0 But it&#8217;s clear that a lot can be learned with study and practice.\u00a0 Even Michelangelo said, \u201cIf people knew how hard I worked to get my mastery, it wouldn&#8217;t seem so wonderful after all.\u201d<\/p>\n<hr \/>\n<p>\u00b9 James De Vries. &#8220;<a href=\"https:\/\/hbr.org\/2015\/08\/pepsicos-chief-design-officer-on-creating-an-organization-where-design-can-thrive\">PepsiCo\u2019s Chief Design Officer on Creating an Organization Where Design Can Thrive.<\/a>&#8221; <em>Harvard Business Review<\/em>. 11 Aug 2015.\u00a0 Web. 17 June 2016.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Sometimes&#8230; it seems to me that&#8230; all the works of the human brain and hand are either design itself or a branch of that art.&#8221; Michelangelo Michelangelo is not the only one who thinks design is important in all human activities.\u00a0 In his book A Whole New Mind, Dan Pink considers design to be one&#8230; <a href=\"https:\/\/news.nnlm.gov\/nec\/2016\/06\/17\/design-and-evaluation\/\">Read More &raquo;<\/a><\/p>\n","protected":false},"author":2959,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[27],"tags":[],"class_list":["post-4436","post","type-post","status-publish","format-standard","hentry","category-blog"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p8ICUo-19y","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/news.nnlm.gov\/nec\/wp-json\/wp\/v2\/posts\/4436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.nnlm.gov\/nec\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.nnlm.gov\/nec\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.nnlm.gov\/nec\/wp-json\/wp\/v2\/users\/2959"}],"replies":[{"embeddable":true,"href":"https:\/\/news.nnlm.gov\/nec\/wp-json\/wp\/v2\/comments?post=4436"}],"version-history":[{"count":1,"href":"https:\/\/news.nnlm.gov\/nec\/wp-json\/wp\/v2\/posts\/4436\/revisions"}],"predecessor-version":[{"id":6470,"href":"https:\/\/news.nnlm.gov\/nec\/wp-json\/wp\/v2\/posts\/4436\/revisions\/6470"}],"wp:attachment":[{"href":"https:\/\/news.nnlm.gov\/nec\/wp-json\/wp\/v2\/media?parent=4436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.nnlm.gov\/nec\/wp-json\/wp\/v2\/categories?post=4436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.nnlm.gov\/nec\/wp-json\/wp\/v2\/tags?post=4436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}