{"id":4844,"date":"2016-10-07T12:53:59","date_gmt":"2016-10-07T19:53:59","guid":{"rendered":"https:\/\/nnlm.gov\/evaluation\/blog\/?p=4844"},"modified":"2019-09-24T10:10:44","modified_gmt":"2019-09-24T17:10:44","slug":"whats-in-a-name","status":"publish","type":"post","link":"https:\/\/news.nnlm.gov\/nec\/2016\/10\/07\/whats-in-a-name\/","title":{"rendered":"What&#8217;s in a Name? Convey Your Chart&#8217;s Meaning with a Great Title"},"content":{"rendered":"<p>Some of you may be working on conference posters and paper presentations for Fall conferences.\u00a0 And some of those will probably include charts to demonstrate data representing a lot of hard work on your part.\u00a0 In most cases you have minutes to use that chart to get your audience to understand the data.<\/p>\n<p>Stephanie Evergreen has great advice for displaying chart data.\u00a0 She literally wrote the <a href=\"http:\/\/stephanieevergreen.com\/book\/\" target=\"_blank\" rel=\"noopener noreferrer\">books<\/a> on it: <em>Presenting Data Effectively<\/em> and <em>Effective Data Visualization.<\/em>\u00a0 Her recent blog post is about one of the simplest and most powerful changes you can make to effectively present your chart data: &#8220;<a href=\"http:\/\/stephanieevergreen.com\/strong-titles\/\" target=\"_blank\" rel=\"noopener noreferrer\">Strong Titles Are The Biggest Bang for Your Buck.<\/a>&#8221;<\/p>\n<p>What many of us do is present the data with a generic title, like &#8220;Attendance rates.&#8221; Then the viewer has to spend time working through the data and you hope that they see what you wanted them to.\u00a0 What Stephanie Evergreen proposes (backed by persuasive research) is to give your charts a clear title that explains what the data shows. Your poster or paper is almost certainly making a point.\u00a0 Determine how your chart supports the point of your presentation and state that in the title.\u00a0 Here are some reasons why:<\/p>\n<ul>\n<li>It respects your viewers&#8217; time<\/li>\n<li>It forces you to be clear about the point you want your data to make<\/li>\n<li>It makes the data more memorable<\/li>\n<\/ul>\n<p>Stephanie Evergreen&#8217;s post has some great examples of how a good title can really improve the impact of the chart.\u00a0 In addition, here is an example from the NEO webinar <a href=\"https:\/\/nnlm.gov\/training\/makeyourpoint\" target=\"_blank\" rel=\"noopener noreferrer\">Make Your Point: Good Design for Data Visualization<\/a>.<\/p>\n<p>Looking at this original chart, you might notice that in each activity the follow-up showed an increase over the baseline.\u00a0 If you, the viewer, didn&#8217;t have a lot of time, that might be all you noticed.<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4873\" src=\"\/neo\/wp-content\/uploads\/sites\/3\/2016\/10\/Figure-1-short.jpg\" alt=\"Chart with title: Comparison of emergency preparedness activities from baseline to follow-up\" width=\"436\" height=\"338\" \/><\/p>\n<p>With a simple change of title , you can see that the author of this presentation is highlighting the increased number of continuity of services plans.\u00a0 This is designed to enhance the point of the presentation, and not waste the viewers&#8217; time. Also, note that the title is left justified instead of centered. \u00a0Because the title is a full sentence, a left-justified format is easier to read.<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4872\" src=\"\/neo\/wp-content\/uploads\/sites\/3\/2016\/10\/Figure-1-long.jpg\" alt=\"Chart with title: The biggest improvement in emergency preparedness from baseline to follow-up was the number of network member organizations reporting that they had or were working on a service continuity plan.\" width=\"424\" height=\"345\" \/><\/p>\n<p>So, while Shakespeare might have been correct when he wrote &#8220;What&#8217;s in a name? that which we call a rose \/ By any other name would smell as sweet,&#8221; what if the presenter was trying to show the fortitude of Texas antique roses to survive in harsh weather conditions, and the viewer only noticed how sweet the rose smelled?\u00a0 Maybe the heading &#8220;A Rose&#8221; sometimes isn&#8217;t enough information.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some of you may be working on conference posters and paper presentations for Fall conferences.\u00a0 And some of those will probably include charts to demonstrate data representing a lot of hard work on your part.\u00a0 In most cases you have minutes to use that chart to get your audience to understand the data. Stephanie Evergreen&#8230; <a href=\"https:\/\/news.nnlm.gov\/nec\/2016\/10\/07\/whats-in-a-name\/\">Read More &raquo;<\/a><\/p>\n","protected":false},"author":2959,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[6],"tags":[],"class_list":["post-4844","post","type-post","status-publish","format-standard","hentry","category-data-visualization"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p8ICUo-1g8","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/news.nnlm.gov\/nec\/wp-json\/wp\/v2\/posts\/4844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.nnlm.gov\/nec\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.nnlm.gov\/nec\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.nnlm.gov\/nec\/wp-json\/wp\/v2\/users\/2959"}],"replies":[{"embeddable":true,"href":"https:\/\/news.nnlm.gov\/nec\/wp-json\/wp\/v2\/comments?post=4844"}],"version-history":[{"count":2,"href":"https:\/\/news.nnlm.gov\/nec\/wp-json\/wp\/v2\/posts\/4844\/revisions"}],"predecessor-version":[{"id":6516,"href":"https:\/\/news.nnlm.gov\/nec\/wp-json\/wp\/v2\/posts\/4844\/revisions\/6516"}],"wp:attachment":[{"href":"https:\/\/news.nnlm.gov\/nec\/wp-json\/wp\/v2\/media?parent=4844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.nnlm.gov\/nec\/wp-json\/wp\/v2\/categories?post=4844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.nnlm.gov\/nec\/wp-json\/wp\/v2\/tags?post=4844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}