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Valente, T.W.; Pumpuang, P. “Identifying Opinion Leaders to Promote Behavior Change.” Health Education & Behavior 2007; 34:881. This article begins by listing how opinion leaders can help with health promotion efforts: Provide entree and legitimation Provide communication from their communities Act as role models for behavior change Convey health messages Contribute to sustainability after a… Read More »
Posted in: Research Reads
How can benchmarking, ROI, and other metrics illustrate value to users and stakeholders? This standing-room-only session at the Special Libraries Association meeting featured analysts from Outsell shared benchmarking results and suggested combining such comparative data with “Market Penetration” (the ratio of your actual to potential users). Panelists also discussed the difference between “Operational Metrics” (measures… Read More »