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The STAR Model for Developing Health Promotion Web Sites

Posted by on July 8th, 2008 Posted in: Research Reads


Skinner, H.A.; Maley, O.; Norman, C.D. “Developing Internet-based ehealth promotion programs: The Spiral Technology Action Research (STAR) Model.” Health Promotion Practice 2006; 7(4):406-417.

The STAR model combines technology development with community involvement and continuous improvement through five cycles: listen, learn, plan, do, study, act. The “listen” cycle corresponds to community assessment: learning about needs and opportunities, and building partnerships and stakeholder buy-in. The “plan” and “do” cycles involve identification of objectives and strategies followed by prototyping and design to address identified community needs. The “study” cycle corresponds to process evaluation of web sites or prototypes, followed by the “act” cycle in which decisions are made and actions taken based on evaluation results (promotion, ongoing feedback collection and continued refinement, and sustainability). This article presents a case study of using the model plus methods for approaching each of the five cycles.

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This project is funded by the National Library of Medicine (NLM), National Institutes of Health (NIH) under cooperative agreement number UG4LM012343 with the University of Washington.

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