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Photovoice – Evaluation through Photography

Posted by on August 17th, 2012 Posted in: News, Qualitative Methods


A picture’s worth a thousand words, and a method called photovoice takes advantage of pictures’ compelling qualities by incorporating photography into research and evaluation. Photovoice is a participatory evaluation method in which program participants are given cameras to capture images that convey their feelings, beliefs and experiences about an issue. The method is used frequently in advocacy projects, allowing the less powerful stakeholders to communicate about issues that impact their lives.

Photovoice seems to be a particularly popular way to engage youth in projects or in evaluation. For examples of photovoice projects with teenagers, check out the two articles listed at the end of this blog entry. The project described in Necheles et al. used photovoice to engage teenagers in identifying influences over their own health behavior. These teens then developed materials such as posters to advocate for healthier lifestyles among their peers. The article by Strack, Magill and McDonagh presents a project in which teens identified problems in their neighborhoods through photovoice. Both articles provide abundant advice for conducting photovoice projects, including how to engage youth in analyzing photos and ideas for presenting results.

Some photovoice projects carry potential risk for participants. Participants also must be taught how to get and document consent from others who appear in their photos. Consequently, photovoice projects require above-average planning and management. For an excellent resource on managing photovoice projects, check out photovoice.org.

Resources:

Necheles JW et al. The Teen Photovoice Project: A pilot study to promote Health through Advocacy. Prog Community Health Partnersh 2007 Fall; 1(3): 221–229.  (available at PubMedCentral, http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2837515/)

Strack RW, Magill C, McDonagh K. Engaging youth through photovoice. Health Promot Pract 2004;5:49–58. Available at http://www.ncbi.nlm.nih.gov/pubmed/14965435

Photovoice.org, particularly the organization’s methodology section at http://www.photovoice.org/shop/info/methodology-series

Image of the author ABOUT Cindy Olney
Cindy Olney is the Assistant Director of the NNLM Evaluation Office. She leads NNLM's evaluation efforts, designs evaluation methods, and guides analysis and reporting of evaluation findings.

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