Michelangelo is not the only one who thinks design is important in all human activities. In his book A Whole New Mind, Dan Pink considers design to be one of the 6 senses that we need to develop to thrive in this world. As Mauro Porcini, PepsiCo’s Chief Design Officer points out “There is brand design. There is industrial design. There is interior design. There is UX and experience design. And there is innovation in strategy.” ¹
There is also evaluation design. Whether we’re talking about designing evaluation for an entire project or just one section, like the needs assessment or presenting evaluation results, evaluators are still actively involved in design.
Most of us don’t think of ourselves as designers, however. Juice Analytics has a clever tool called “Design Tips for Non-Designers” to teach basic design skills and concepts. Some of these are very specific design tips for charts and power points (which by the way are very important and useful, like “avoiding chart junk” and “whitespace matters”). But some of the other tips can be jumping off points for thinking about bigger picture design skills, such as:
The September 2015 issue of Harvard Business Review highlighted design thinking as corporate strategy in their spotlighted articles (which are freely available online, as long as you don’t open more than 4 a month). Here are some cool things you can read about in these articles:
Some people are seen as being born with design skills. But it’s clear that a lot can be learned with study and practice. Even Michelangelo said, “If people knew how hard I worked to get my mastery, it wouldn’t seem so wonderful after all.”
¹ James De Vries. “PepsiCo’s Chief Design Officer on Creating an Organization Where Design Can Thrive.” Harvard Business Review. 11 Aug 2015. Web. 17 June 2016.