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Getting the Most from NNLM: Evaluation Planning

Posted by on January 17th, 2020 Posted in: Blog, Funded Project
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Funding is open for the 2020-2021 year and part of the application process asks you to outline how you will evaluate your project.

Evaluation can be daunting and it’s often not as fun as the rest of the project, but it’s an important step to demonstrate project impact and value to your community, your organization and to funders, both current and future.

Use the 4 Steps to an Evaluation Plan from NEO to make evaluation planning easier.

Step 1: Community Assessment helps you gauge the information and programming needs of your community.  You can survey your community yourself or find community health assessments or plans from other sources to help you support the priorities of your project.

  • County Health Rankings: Provide a snapshot of how where people live, learn, work and play influences health. They provide a starting point for change in communities.
  • Community Health Needs Assessments (CHNA): CHNA is required for all tax-exempt hospitals and must take input from “persons who represent the broad interests of the community served by the hospital facility, including those with special knowledge of or expertise in public health.”
  • You can find local health data and health improvement plans by searching your location + community health data. For example, here’s the Building a Healthy Community information for Worcester, MA.
  • Healthy People 2020: Healthy People provides science-based, 10-year national objectives for improving the health of all Americans. Healthy People also gives you access to health data for HP2020 objectives, including on the national and state levels and on health disparities.

Step 2: Make a Logic Model-Logic models help you plan and clarify visually how your activities and outcomes are linked to make your project successful.

Step 3: Develop Measurable Objectives for Your Outcomes-Learn the difference between Goals (specific results from the project) and Objectives (specific steps that lead to the success of the project goals).

Step 4: Create an Evaluation Plan-Write plans that will evaluate the process you outlined in your logic model in Step 2 and your outcomes from Step 3.

For more information on program evaluation, download Evaluation guides for Planning and Evaluating Health Information Outreach Projects from NEO.

And access NNLM’s On Demand EvalBasics classes to learn more.

Image of the author ABOUT Sarah Levin-Lederer


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NNLM New England Region
University of Massachusetts Medical School
55 Lake Avenue North
Worcester, MA 01655
(508) 856-5985

This has been funded in whole or in part with Federal funds from the Department of Health and Human Services, National Institutes of Health, National Library of Medicine, under cooperative agreement number UG4LM012347 with the University of Massachusetts Medical School.

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