National Training Office June 27th, 2017
CategoriesCategories Contact Us Archives Our Office Search

Nov

10

Date prong graphic

Wrap Your Content in a Story

Posted by on November 10th, 2011 Posted in: Adult Learning Principles


A recent post on Connie Malamed’s eLearning Coach Blog [http://theelearningcoach.com/] included an interview with Nancy Duarte, an author and graphic designer who focuses on presentations.

Nancy talked about oral tradition as an ancient art, but goes on to say it is an effective way to transfer knowledge to listeners during a presentation. Here is a short excerpt from the blog post that describes how to develop your story:

She wrote, “As a story framework, the structure should have a clear beginning, middle, and end. There needs to be two clear turning points: first when it transitions from beginning to middle and then from middle to end.

We call the first turning point a Call to Adventure, because you’re asking your audience to suspend their current position and join you on a journey toward your position. The second turning point is a Call to Action which should state what’s expected of the audience. The middle should structurally move back and forth between what is and what could be. This helps the audience see the transformation you’re asking them to take on—whether it’s a new belief or a new behavior.”

Read the entire interview at:
http://theelearningcoach.com/elearning_design/visual-storytelling-nancy-duarte/

Image of the author ABOUT rbrown


Email author View all posts by

Leave a Reply

Required fields are marked with an asterisk *

 

Developed resources reported in this site are supported by the National Library of Medicine (NLM), National Institutes of Health (NIH) under cooperative agreement number UG4LM012344 with the University of Utah Spencer S. Eccles Health Sciences Library. The content is solely the responsibility of the authors and does not necessarily represent the official views of NIH.

NNLM and NATIONAL NETWORK OF LIBRARIES OF MEDICINE are service marks of the US Department of Health and Human Services | Copyright | Download PDF Reader