Session title: “Beyond the Memes: Social Media Evaluation”
When: April 18, 1:00pm PT, noon Alaska Time, 2:00pm MT
Presenter: Kalyna Durbak, Program Coordinator, NNLM National Evaluation Office
If you engage users on social media, you know that it takes a lot of time and effort- but how do you know if your hard work is paying off? Join this PNR Rendezvous webinar session where you will learn the basics about social media analytics, and how to use the data to evaluate social media campaigns and programs. You will also learn the basic principles of evaluation, such as creating realistic outcomes and objectives for your social media activities. After the webinar, you’ll be able to evaluate and report on your social media activities, and have a basic understanding of evaluation principles.
Medical Library Association CE is available for attending the live session or watching the recording.