Joyce Backus, NLM Associate Director for Library Operations, has announced that the National Network Coordinating Office (NNCO) will be renamed the Office of Engagement and Training (OET) and become NLM’s organizational home for outreach. This renamed office will be led by Amanda J. Wilson, who has served as the head of the NNCO since January 2017. Beginning in June 2019, OET will include the program and staff of the National Network Coordinating Office and additional staff with primary outreach responsibilities from the Division of Specialized Information Services (SIS) and other NLM organizations. SIS staff and any other NLM staff assigned to the OET will receive formal notices in May 2019 and reassigned in June 2019. OET will work with staff in NLM program areas, including the Office of Communications & Public Liaison (OCPL), to improve coordination of outreach activities within NLM and the National Network of Libraries of Medicine.
Establishment of OET follows the extensive work of the NLM Outreach Functional Audit team. The audit created an overview of all NLM outreach activities and demonstrated the extent to which outreach is an NLM-wide effort. The report recommended the creation of a central office to coordinate and lead NLM’s outreach activities, while recognizing that some outreach activities are closely tied to specific programs and services and should remain within their program units. NLM Leadership agreed with these recommendations, which support the NLM Strategic Plan. As the new outreach home, the NLM Office of Engagement and Training (OET) will provide for NLM and NNLM:
Creating this home for outreach will increase the efficiency and effectiveness of the activities, ease the burden on subject matter experts, and produce a more accountable and coherent approach to this vitally important function across NLM. The OET will have primary responsibility for developing trans-NLM outreach materials, as well as planning, coordinating, and evaluating outreach efforts across NLM. Communications strategies for outreach efforts will be developed by OCPL in collaboration with OET for consistency of messaging, branding, and promotion, including social media and the NNLM.