The National Library of Medicine has initiated an outreach effort to the Latino community for the federal Web site on AIDS, infoSIDA, a free, online Spanish-language resource for HIV/AIDS information regarding treatment, prevention, and research findings. It is a service of the US Department of Health and Human Services (HHS) and includes authoritative content from the following HHS agencies; the National Institutes of Health, including NLM; the Health Resources and Services Administration (HRSA); and the Centers for Disease Control and Prevention (CDC). This Spanish-language Web site is designed to provide health information resources to the Latino community in an easy-to-use format, utilizing culturally appropriate and relevant language.
Today in America, according to the CDC, approximately one in 50 Latinos will be diagnosed with HIV in their lifetime. The rate of new HIV infections among Latino men is almost three times that of white men (39.9 vs. 15.9 per 100,000), and the rate among Latinas is more than four times that of white women (11.8 vs. 2.6 per 100,000). In 2009, Hispanics/Latinos represented 16% of the U.S. population, but accounted for 20% of new HIV infections. Statistics like these and a need to reach vulnerable populations were a driving force in NLM’s recognition of the need to speak directly to Latinos on the issue of HIV/AIDS, in a culturally relevant manner.
NLM will be promoting the infoSIDA Web site through a multi-platform media outreach effort that includes two new radio public service announcements that will air on Spanish media outlets nationwide. In addition, Ms. Fedora Braverman, a librarian with the NLM Public Services Division, will take part in a June 1st broadcast of “Bienvenidos a América,” discussing infoSIDA and other Spanish-language consumer resources from NLM. Bienvenidos a América (BAA) is a weekly call-in radio show focused on providing Spanish preferred Latinos with information and resources specific to immigration issues. Since this program’s audience is a key component in determining the success of this campaign, NLM will utilize this program, which airs on 111 Spanish radio stations nationwide. In addition to being on the air, the NLM specific segment on BAA will be streamed and made available online. The online resources of infoSIDA will also be publicized and made available via NLM’s social media outlets. Twitter users are invited to follow or join the conversation by using the hash tag #infoSIDA2013.