[Skip to Content]
Visit us on Facebook Visit us on FacebookVisit us on YouTube Visit us on YouTubeVisit us on Twitter Visit us on TwitterVisit our RSS Feed View our RSS Feed
NewsBits February 17th, 2020
CategoriesCategoriesCategories Contact UsContact Us ArchivesArchives Region/OfficeRegion SearchSearch

May

30

Date prong graphic

NLM Introduces infoSIDA Web Site to the Latino Community!

Posted by on May 30th, 2013 Posted in: Announcements, Consumer Health, Education & Training, Events, Health Literacy, NLM Resources, Public Health


The National Library of Medicine has initiated an outreach effort to the Latino community for the federal Web site on AIDS, infoSIDA, a free, online Spanish-language resource for HIV/AIDS information regarding treatment, prevention, and research findings. It is a service of the US Department of Health and Human Services (HHS) and includes authoritative content from the following HHS agencies; the National Institutes of Health, including NLM; the Health Resources and Services Administration (HRSA); and the Centers for Disease Control and Prevention (CDC). This Spanish-language Web site is designed to provide health information resources to the Latino community in an easy-to-use format, utilizing culturally appropriate and relevant language.

Today in America, according to the CDC, approximately one in 50 Latinos will be diagnosed with HIV in their lifetime. The rate of new HIV infections among Latino men is almost three times that of white men (39.9 vs. 15.9 per 100,000), and the rate among Latinas is more than four times that of white women (11.8 vs. 2.6 per 100,000). In 2009, Hispanics/Latinos represented 16% of the U.S. population, but accounted for 20% of new HIV infections. Statistics like these and a need to reach vulnerable populations were a driving force in NLM’s recognition of the need to speak directly to Latinos on the issue of HIV/AIDS, in a culturally relevant manner.

NLM will be promoting the infoSIDA Web site through a multi-platform media outreach effort that includes two new radio public service announcements that will air on Spanish media outlets nationwide. In addition, Ms. Fedora Braverman, a librarian with the NLM Public Services Division, will take part in a June 1st broadcast of “Bienvenidos a América,” discussing infoSIDA and other Spanish-language consumer resources from NLM. Bienvenidos a América (BAA) is a weekly call-in radio show focused on providing Spanish preferred Latinos with information and resources specific to immigration issues. Since this program’s audience is a key component in determining the success of this campaign, NLM will utilize this program, which airs on 111 Spanish radio stations nationwide. In addition to being on the air, the NLM specific segment on BAA will be streamed and made available online. The online resources of infoSIDA will also be publicized and made available via NLM’s social media outlets. Twitter users are invited to follow or join the conversation by using the hash tag #infoSIDA2013.

Image of the author ABOUT Alan Carr
Alan Carr is the Associate Director, National Network of Libraries of Medicine, Pacific Southwest Region, based at UCLA.

Email author View all posts by

Contact Us

NNLM Pacific Southwest Region
10833 Le Conte Ave.
12-077 Center for the Health Sciences
Box 951798
Los Angeles, CA 90095-1798
Phone: (310) 825-2183
Email: psr-nnlm@library.ucla.edu

Stay Connected

Read the Latitudes newsletter
Keep up with NewsBits blog
Join the PSR-News announcement list
Like us on Facebook
Follow us on Twitter

This project is funded by the National Library of Medicine, National Institutes of Health, Department of Health and Human Services, under Cooperative Agreement Number UG4LM012341 with the UCLA Louise M. Darling Biomedical Library.

NNLM and NATIONAL NETWORK OF LIBRARIES OF MEDICINE are service marks of the US Department of Health and Human Services | Copyright | Download PDF Reader