Reaching Black Audiences in a Digital World

Posted in: #CC/Academic List, #Health Interest List, #Health Sciences List, #Public/K-12 List, All Members

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The Public Health Collaborative will be hosting its first Public Health Webinar Series session this Wednesday, January 12th at 10 AM PT/ 11 AM MT/ 12 PM CT/1 PM EST. This session will be focusing on reaching black audiences in a digital world.

Event description/abstract

Learning how to connect your brand with diverse populations through digital platforms can be challenging, but it doesn’t have to be. Targeting audiences of different multicultural backgrounds or socio-economic status is all based on your “understanding” of the target populations. Hence, what are the needs and interests of the population you are hoping to connect to? Once you figure this out you can begin to not only connect but increase engagement with your target audience. In this webinar, you will learn the digital tools and partnerships Black Girl Health has used to target black women, black men, and different age groups to increase health awareness, engagement, and knowledge. While discussing lessons learned and next steps for Black Girl Health the audience will learn about the challenges you can face with outreach campaigns/events and how to successfully overcome them.

Objectives

By using Black Girl Health’s successful outreach campaigns as an example, the public health audiences will learn the following:

1. Increase knowledge of how to connect with African American audiences among public health staff and CBOs
2. Increase knowledge on how to reach African American audiences using social media, partnerships and creating outreach campaigns
3. Increase knowledge on how to develop effective evaluation strategies using digital media; such as outreach campaigns and live-stream events.

This webinar is eligible for 1 CHES CE.

To join the session, visit nnlm.gov to register.