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Nov
28
Posted by Carolyn Martin on November 28th, 2018
Posted in: Resource Sharing & Document Delivery, Training & Education
Our next PNR Rendezvous webinar is:
The Essentials of Marketing Your Interlibrary Loan Service
Marketing a new library service is expected. Marketing a service that no one is using is expected. But what about interlibrary loan, which is an existing service that, statistically, patrons are already using? Should a library waste money, resources, and staff time to market interlibrary loan? Yes! Marketing interlibrary loan can teach patrons how to use the service more effectively and can introduce new users to the service. But currently, there is very little literature on the subject. Marketing other library services is written about frequently but ILL, not so much. It becomes hard to know how to approach marketing ILL when there is not a lot of precedent for it. So how do you begin your own interlibrary loan marketing campaign? In this presentation you will learn what marketing really is, about libraries that have successfully marketed interlibrary loan, and lessons learned from those marketing endeavors.
It’s best to attend the live session but it will be recorded. Bring your questions and ideas.
Presenter: Adebola Fabiku, Head of Interlibrary Loan and Document Delivery Services at the University of Washington
When: Wednesday, December 5 at 1:00pm PT, Noon Alaska, 2:00pm MT
How to join the webinar: Registration is encouraged but not required.
Go to current PNR Rendezvous session
Enter your name and email address.
Enter the session password: pacific
Click “Join Now”.
Follow the instructions that appear on your screen.
ABOUT Carolyn Martin