by Marci Merola, Director
Office for Library Advocacy, American Library Association
A new web-based resource has just been released that will help library advocates make the case for libraries during times of economic downturn. The “Advocating in a Tough Economy” toolkit is available at www.ala.org/tougheconomytoolkit.
“With city, county, state and federal budgets under increasing pressure, we need to be making the case for libraries more than ever. All too often, libraries are the first to receive budget cuts. Funders need to understand the essential role that libraries play in our society and economy, with usage up significantly, and increasing numbers of people coming to libraries for job-related services, for access to government assistance programs, and as a way of making their money go further.” says Keith Michael Fiels, ALA Executive Director. “The new toolkit will arm librarians and library supporters with the facts and strategies they need to speak out effectively for libraries in this tough economy.”
The toolkit contains information on how to work with decision-makers, ways to work with the media, and talking points to help libraries articulate the role of libraries in times of economic downturn. Talking points on the economic value of libraries, with return-on-investment examples; libraries and the economy; and upswings in library usage are included. Users are also invited to share their stories of how they have successfully advocated. Recent media coverage of libraries is also featured.
This resource is part of the “Advocacy U”, ALA’s new initiative geared to providing tools, training and resources to library advocates achieve real advocacy goals in real situations at the local level. Learn more at www.ala.org/advocacyuniversity.
I. Talking Points
II. Making the Case
III. Outreach to Patrons and the Public
IV. Talking to the Media
V. Working with Government Officials and Legislators
VI. Staging a Rally
VII. Library Checklist