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Nov
03
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The promotora’s uncle was sick and decided it was his time to die. She was less convinced, so she researched his symptoms on MedlinePlus and found evidence that his condition probably was treatable. So she gathered the family together to persuade him to seek treatment. Not only did her uncle survive, he began teaching his… Read More »
Posted in: Blog
Oct
27
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It’s the spookiest time of the year! To help celebrate, we’re visiting our favorite fictional town, Sunnydale. If you’re a long-time reader of Shop Talk, you might already be familiar with the posts about librarians reaching out to the vampire population in Sunnydale. The first post about Sunnydale was Developing Program Outcomes using the Kirkpatrick… Read More »
Posted in: Blog
Oct
20
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Last week we talked about how to think about questionnaire design in terms of social exchange theory – how to lower perceived cost and raise perceived rewards and trust in order to get people to complete a questionnaire. But there’s more to getting people to complete a questionnaire than its design. There are the words… Read More »
Posted in: Blog, Questionnaires and Surveys
Oct
16
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Getting a high response rate is an important part of trusting the information you get from a questionnaire. Don Dillman, a guru of questionnaire research, says that to get a good response rate it helps to see questionnaires as part of a social exchange. Social Exchange Theory is the theory that “people are more likely… Read More »
Posted in: Blog, Questionnaires and Surveys
Oct
06
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Our organization has a culture of evaluation. Oooh, doesn’t that sound impressive? In fact, I confess to using that term, culture of evaluation, in describing the NNLM Evaluation Office’s mission. However, if someone ever asked me to explain concretely what a culture of evaluation actually looks like, it would have taken some fast Googling, er,… Read More »
Posted in: Blog