Visit us on Facebook Visit us on Twitter View our RSS Feed You are viewing the post list, filtered by category type. Select a post below for the full content.
Mar
11
0 comments
It’s really simple. You sell to the people who are listening, and just maybe, those people tell their friends.“ — Seth Godin, marketer. Diffusion of Innovation changed my approach to community assessment. I now focus primarily on identifying the following three things: the key problem that the program or product (the innovation) offers the target community;… Read More »
Posted in: Blog
Mar
04
0 comments
If your work includes teaching or providing products or services to people, you are in the business of influencing behavior change. In that case, behavior change theories should be one of the tools in your evaluation toolbox. These theories are evidence-based descriptions of how people change and the factors that affect the change process. If… Read More »
Posted in: Blog
Feb
26
0 comments
I enjoyed reading an article in Public Libraries titled “The Grass Is Always Greener” by Melanie A. Lyttle and Shawn D. Walsh. They discuss the complexities of deciding whether a program was “well attended” or “nobody came.” Sometimes a program that seems well attended in one situation is the same as a poorly attended program… Read More »
Posted in: Blog
Feb
19
0 comments
“One day not very long ago, librarians came to the Emerald City from their libraries in all of the countries of Oz. They came to visit the Great Library of the Emerald City, and to petition the Wizard allow them to borrow books and other items at the Great Library. Their hope was to transport… Read More »
Posted in: Blog
Feb
12
0 comments
Why Am I Talking? My sister-in-law recently told me about the W.A.I.T. acronym that she learned from a communication consultant who spoke to her staff. It’s a catchy phrase for an important communication concept: Be purposeful when you talk. This self-reflective question can be applied to any conversational setting, but I want to discuss it… Read More »
Posted in: Blog