Jan
08
Posted by nnlmneo on January 8th, 2016
Posted in: Blog
Since last week’s message the OERC has been looking at some additional data about the blog in order to update our online communications plan going forward. The earlier OERC strategy had been to use social media to increase the use of evaluation resources, the OERC’s educational services, and the OERC’s coaching services. These continue to be the goals of the OERC’s plan. However, due to the following pieces of information, a new strategy has emerged.
We feel that that the OERC Blog, based on the results described in last week’s post, has become one of the most successful products of the OERC. The blog has become a source of educational content, and is itself an evaluation resource in need of promotion. Because of this, our Online Communications Plan going forward has a special focus on promoting the blog. Here are some of the new process goals for this purpose.
So, what kinds of things will we measure? Naturally we want process measurements (showing that things are working the way they should along the way) and outcome measurements (showing that we are meeting our goals).
Here are our process goals, which are the activities we are committing to this year:
In the short-term, we hope to see people interacting with our social media posts. So we are hoping to see increases on the following measures of our short-term outcomes:
We hope that the increased interaction with our Facebook and Twitter posts will lead more readers to our blog. So we will be monitoring increases on the following long-term outcome measures:
This is our strategy for increasing use of our blog content. We will keep you updated and share tools that we develop to track these outcomes.
References
Plotkowiak, Thomas. “The Influence of Social Capital on Information Diffusion in Twitter’s Interest-Based Social Networks.” Diss. University of St.Gallen, 2014. Web. 8 Jan. 2016.