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Upcoming Webinar: Reaching Black Audiences in a Digital World

Posted by on January 7th, 2022 Posted in: Blog, CHES Credit, Education and Outreach, NNLM Class

You’re invited to attend Reaching Black Audiences in a Digital World, the first program of the 2022 NNLM’s  Public Health Webinar Series. The webinar will be held January 12, 2022, from 1:00 PM to 2:00 PM ESTRegistration is required.

The webinar, Reaching Black Audiences in a Digital World,  will increase your knowledge on connecting your brand with diverse populations through digital platforms. Targeting audiences of different backgrounds or socio-economic status is based on your understanding of the target populations.  Figuring out the needs and interests of the population you are trying to connect with is key to increasing engagement.

Guest speaker Porcha Johnson is the Founder of Black Girl Health (BGH), an 8a Certified Marketing Firm. Porcha has six (6) years of experience in health advocacy and motivating women to live healthier lifestyles, and thirteen (13) years of experience as a TV news reporter and anchor.  Ms. Johnson’s motivation for starting BGH stems from personal experience with fibroids and the lack of awareness among women of color about the impact diet and exercise has on reproductive health.

Black Girl Health serves the community through its marketing services, social media management, video productions efforts, and health awareness campaigns that reach millions of people throughout the country, and through its BGH national membership.  The membership program has members from over 30 states and connects women with black health professionals.  It helps women stay on track to a healthier life in the comfort of their own homes with healthy recipes, daily workouts automatically sent to their email, and invitations to our virtual health and wellness events.

In 2019, Porcha expanded the Black Girl Health brand by starting Black Girl Health Foundation, a non-profit creating pathways to improve the health and quality of life of underserved black women through engagement, education, and empowerment.  The mission of BGH Foundation is to reduce racial and health disparities, increase health literacy, and produce changed behavior among black women. The work is centered around disease prevention, improving reproductive and mental health, and adapting healthier habits through nutrition and exercise.Reaching Black Audiencess Promotion

Course objectives:  

By using Black Girl Health’s successful outreach campaigns as an example, the public health audiences will learn the following:

1. Increase knowledge of how to connect with African American audiences among public health staff and community-based organizations.

2. Increase knowledge on how to reach African American audiences using social media, partnerships and creating outreach campaigns

3. Increase knowledge on how to develop effective evaluation strategies using digital media; such as outreach campaigns and live-stream events.

‘Reaching Black Audiences in a Digital World’ promotional flyer can be used for distribution.

Public Health Webinar Series provides the public health workforce with resources, skills, and knowledge focusing on meeting health information needs. This webinar is eligible for 1 credit hour for CHES/MCHES Learn more and register at https://bit.ly/3ISOxwJ.


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NNLM Public Health Coordination Office University of Massachusetts Medical School 55 Lake Avenue North Worcester, MA 01655 (508) 856-7633
This has been funded in whole or in part with Federal funds from the Department of Health and Human Services, National Institutes of Health, National Library of Medicine, under cooperative agreement number UG4LM012347 with the University of Massachusetts Medical School.

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